Concept Prototype

Turning a qualified idea, user
requirements and technical insights
into physical, digital and data driven
prototypes for full user testing.


A Concept Prototype is an embodiment of the product idea in its first holistic, physical form. It can be tested with a batch of users, used to impress investors and to gather data.

Concept prototyping reduces the risk for full product development and answers critical questions of usability, technology, cost and business case.


It marries the physical, digital and data together to bring concepts to life with a full ‘looks-like, works-like’ prototype. This consolidates the idea into a clear vision of the product that can be tested with end users.


Successive prototyping

We bring together existing knowledge, research and testing to create successive prototypes; refining, optimising and miniaturising the design into an initial representative system.


Design review

We work collaboratively with you to solve the interactions between the physical, digital and data building blocks, iterate design, and deliver a concept prototype which demonstrates the core value proposition.


Data collection

We put your concept prototype into the hands of real
users for data collection. Data is the lifeblood of a
product, allowing advanced intelligence and insights
to drive decisions and user value.


Specification & roadmap

We work to encapsulate all of the findings, our expert recommendations, technical specifications for the product, and costings into a clear roadmap so that you can continue onto the linear development phase in a low risk, high benefit way.


A Concept Prototype demonstrates the proposition’s investment potential by bringing together learnings and unifying blocks into testable prototypes. This ‘demonstrator’ can be presented to stakeholders, triggering the next stage of development and critical user testing.

User testable

Systems architecture




“Thanks to Thrive and their knowledge of retail
and its inherent challenges, we have been able
to swiftly design, develop, and deliver a customer
project. Communication was great and really
helped with the tight deadlines.”

Johan Avoine, Neue

Are you building a wearable?

Are you building a wearable?