Product development

At the beginning of the product development stage the most important features of the design are locked down, in what is referred to as a ‘design freeze’.

Under this status, the form and function of the device are signed off and all parts of the physical device have reached design development maturity.

The linear development phase encompasses engineering, design, product validation and finally, agile development and delivery of a novel wearable product which is ready for market testing and commercialisation.


Product consolidation & optimisation

With clarity on the functional performance, we develop a full version of the product, which looks and works like the final market-ready version. It is in this phase that we optimise the component selection, checking availability and assessing lifecycle, quality and replaceability, then work hard on cost engineering and supply chain preparation, including design-for-manufacture.

Product launch

Once the design is suitably refined and is working to an acceptable level, we will be shipping small numbers of units to test users to improve the user experience and ensure that the design assumptions are well-founded. This is critical work and can also involve larger trials with 50-100 users. We take care of administering and collating learnings from these trials.


We consider the product requirements in terms of complexity, likely unit volume, IP rights then select a supply chain partner to meet our clients’ needs. We work closely with you to ensure that our designs are translated into mass production correctly. Our value is in having deep knowledge of the product requirements, user experience and the technical demands of mass production. We manage every step of the way. 

Bioself Technologies

Case study

This London startup came to us with a need to iterate their hardware driven cloud service in order to take their offering to the next level.

We took a hands on approach with their team and after an initial discovery session, we worked together to dissect and question their product idea and re-build the system architecture.

Our team worked systematically, listening carefully to Bioself’s goals and product aspirations before delivering a Concept Prototype and a report outlining findings, recommendations, costings and a product roadmap.

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The Thrive team have taken my vision through a rapid and systematic evolution from idea to sales traction and investment. Their knowledge of the wearables space is unrivalled.”

Stefan Chmelik, BioSelf Technology, London

Are you building a wearable?

Are you building a wearable?