OUR APPROACH



CONCEPT

Discover – Validate – Demonstrate

DEVELOPMENT

Prototype – Iterate – Deliver

Product delivery

DELIVERY

Refine – Tool – Manufacture


Developing smart, connected, wearable products



FOCUS ON PEOPLE
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Products are all about people. So people is where we start thinking about products, and where we keep our focus throughout the product development process.

How will they physically use the product?
How will it fit into their lives?
What value will it give them and how will this make them feel?

To make sure we design a successful product we use user testing at every step in the process to validate our decisions. Whether you call it ergonomics, human factors or user experience design, it’s the critical element in designing a product that solves a real problem and gives people something they value.

 
 

DEVELOP ECOSYSTEMS,
NOT JUST PRODUCTS

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Wearables and smart products are usually just one part of a system that people will use. That’s why we explore the product ecosystem from the very beginning. 

Where will this product be used? 
How will it integrate with the cloud, portable devices, back-end systems and existing technologies? 
How can the data it generates be of value to users and manufacturers?

Once we have explored the product ecosystem, we can prototype the best possible version of the product itself and the hardware, software and apps to create an outstanding product system.



BUILD SERVICES AROUND THE CUSTOMER
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We shape our service to fit your needs. We can manage the whole product development process for you, or just advise on, prototype or evaluate specific elements of the project. With a network that includes leading experts in every aspect of smart product development, we can access the skills you need as and when you need them, thus making your development team lean and cost-efficient.


 
 

ELIMINATE RISK EARLY
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We always test the riskier or unproven concepts of a new product idea first. Before we spend our time, or your budget, on detailed 3D design or shrinking down the electronics.

We eliminate the factors that could make the product too expensive or complex to produce. We then continue to develop the product iteratively, maintaining working versions of the design as we test and refine it.



WORK WITH LEADERS IN THE FIELD
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When something is outside of our area of expertise, we use it as an opportunity to collaborate with people who are leaders in their field. We have a large network of consultants, researchers and makers who we can go to when we need them. In this way, we not only give you a better service, but extend our own knowledge every time a new challenge emerges. We have also used our network to bring together teams to collaborate on successful grant funding applications.