Case Study

Innovative Healthcare Wearable


The Client

Zedsen is a VC-backed innovation company based in London, rolling out its proprietary flexible scanning technology into a wide range of applications. 

Their non-invasive sensor technology promises to disrupt the current healthcare model by enabling predictive care and preventive treatments through globally connected networks. Their versatile, patented technology can identify and analyse any substance, material, or composition of human tissue. From miniscule changes of glucose in the blood, to tumors in the breast; Zedsen strives to shift the paradigm from curative to preventative care.

The Challenge

Zedsen’s innovative sensing capability is made possible by a patented lattice of transmitting and receiving electrodes, creating a harmless three-dimensional dynamic electrical field. Using a series of complex algorithms, Zedsen can instantly recognise the unique electrical signatures of any material within this field, to look into materials like human tissue and understand underlying chemistry.

Thrive was approached to help implement this technology into a fundamentally new and highly innovative application, with ground breaking potential for preventative medical scanning. We worked on developing a prototype for a wearable that can scan breasts in a few seconds and identify changes in breast density or small tumours without creating any radiation. 

With everything essentially unknown at the start, we needed to work closely using an iterative approach, to understand and control behaviours and deliver the highly resolved functionality that would be fundamental to the product vision.   Thrive was able to leverage 25 years experience in the field to solve complex design challenges, expanding the core competencies of the Zedsen team.




We worked with the team at Zedsen to develop a rapid, iterative workflow that would resolve unknowns and rapidly deliver measurable results.

We mapped this to a bigger picture roadmap for delivering a working demonstrator. We have used rapid, iterative prototyping to prove elements of the system and also created visualisation materials and user research based design directions to guide the work towards a resolved product vision.

As the technical risk was reduced, we were able to solidify the roadmap and formally plan the demonstration system to meet the needs of presenting fully-functional prototype technology in an appealing and robust form.

Rapid iteration and remote and local teamwork have led to a systematic reduction in risk, improvement in technology and assembly techniques, to achieve the development of a demonstrator system that is both scientifically resilient and designed with the user at the centre.


“The Thrive team have been the perfect complement to our internal team. They have brought the missing skills to the table and been extremely responsive to our needs.”

Dan Honeywell, Zedsen Ltd

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