Case Study

Transforming Moonly’s concept into a functional prototype


The Client

Moonly is a European start-up with a genuinely pioneering idea. They’re growing fast thanks to the passion and focus of their founders, as well as the confidence of their seed investors. Their mission is to provide a new, wearable solution for pain management for menstruation and endometriosis. This innovative solution was developed in close collaboration with Thrive from the early development of the concept.

The Challenge

Moonly brought their ideas and research to Thrive, with the aim of identifying the right technology to deliver an unobtrusive therapeutic belt that can be worn under clothing to provide relief for users through the day and testing for feasibility. The next steps were producing a Concept Prototype for user testing, marketing and initial manufacture validation. Moving from an idea to a tangible product needs a carefully managed approach. We also needed to move the Mymoony belt into a position where it could be user tested in a rapid timeframe.

My Moony belt
My moony prototype



Thrive engaged with Moonly from the early stages, taking the concept forward through a series of carefully managed development steps. Once the team had a deep understanding of Moonly’s aspirations, we used our technical capabilities to make the dream a reality. First, Thrive used Technology Strategy research as a launchpad to develop a Feasibility Prototype, testing each component before embarking on the creation of a fully functional Concept Prototype.

This was Moonly’s first opportunity to experience their idea as a physical entity with the right form factor that can be fully tested with users. Alongside the belt, an android application was created, making up a fully functional prototype. The app also tracks data from user testing, giving Moonly valuable insights into how people will use the product.

From initial conversation, through three development stages, to the successful delivery of high quality functional prototype, it has taken just under 12 months.

In the course of this work proprietary IP was created and Moonly are now in the process of obtaining a patent.

Thrive will continue to work with Moonly on their groundbreaking, conversation-starting product, now at the Engineering Validation stage, having established a European manufacturing base for the initial rollout of the Mymoony belt. Moonly will be shipping the first Mymoony products in 2021.




“Thrive met our expectations and more. They listened and fully understood our vision with a detail-oriented approach. Without the team and their experience, we could not have developed our prototype, and their technical expertise and clarity in their approach made the journey a pleasure to make together. “

Asma Hassoune, Founder, Moonly

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